WARRINGTON Wolves will now be able to smoke an electric cigarette after the club lifted its ban.

It coincides with a new sponsorship deal which will see Truvape take over sponsorship of the South Stand.

Wolves branded e-cigs will also be on sale in the Wolves shop.

Smoking electronic cigarettes was previously banned at The Halliwell Jones Stadium.

A club spokesman said: "Wolves’ decision to reverse the vaping ban follows a similar decision by the O2 Arena in 2013, when they teamed up with another e-cigarette brand and reversed their own vaping ban, allowing their guests the ability to vape without having to leave the O2 grounds."

Alex Wilson, Wolves’ commercial manager, said: “We are firmly committed to helping our fans make informed choices, particularly when it comes to health and fitness.

"Obviously the best option is to never smoke at all, but as a percentage of our fans are already smokers, we are pleased to be able to encourage them to consider switching to alternatives by allowing vaping in certain areas of the stadium, as well as providing a branded vapouriser that can be purchased on site.

“We initially introduced the vaping ban as a ‘just in case’ measure, but are now happy to reverse this as more news on the industry comes to light.

"The fact that more than two million people in the UK alone have already converted to vaping shows that this is an industry that is here to stay.

“We believe this partnership, with a reputable brand like TRUVAPE – known for their attention to safety and adherence to regulations - will help our fans enjoy a better matchday experience, and provide those who smoke with an alternative that experts believe has the potential to hugely reduce harm.”

Lee Bryan, M.D. of TRUVAPE, added: “We are very excited about this partnership.

"The synergy between Wolves and TRUVAPE in terms of both branding and fan base is excellent.

"We are looking forward to working with Warrington Wolves in helping their fans make the conversion from smoking to vaping”.